If you’re selling a product/service continue to advertise to customers on Google Ads. When you have a sale and want to advertise awareness, use Facebook to expose it to as many interested parties as possible.https://blog.brandrep.com/google-ads-vs-facebook-ads-which-should-you-use-for-your-business
It’s wild, but if it’s done safely and correctly, then think about the doors you could potentially be opening for your students by introducing them to this kind of social media in the classroom.https://misswritingteacher.school.blog/2020/02/11/please-try-harder-than-using-facebook-in-the-classroom
According to a recent survey from Lawless Research and Factual, marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind.
Regardless of business size, online advertising strategies are similar. In fact, 46% of marketers working for agencies and brands with an ad budget of $50 million or higher report say they spend up to 60% of it on ad programs from the three tech giants.
These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).
The chart below compares how companies with differently sized ad budgets spend their money on platforms owned by Google, Facebook, and Amazon:
Source: Lawless Research and Factual
But although Google, Facebook, and Amazon have been heavily adopted, marketers are still worried that these platforms will grow even more powerful and dictate their…
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