When is Advertising Contextual? (ALWAYS)

Some people refer to “contextual advertising” as if that were a special or specific kind of advertising. Yet over the past several weeks [1], I wrote a series of articles which now lead me to the conclusion that all advertising is contextual.

I started writing this series without any particular overarching topic — indeed, what motivated me were several interconnected topics. I am not done with the series yet. Next week I intend to turn towards market forces in the publishing industry.

If you would like to follow this new line of thinking, now seems like a good time to begin with the three installments mentioned. If you want to get more background of the entire “Social Business” project, the “wiki” link provides a quick list of the entire table of contents (to date).

Wishing you a happy & easy summer — whether with or without lazy days, and a funny summer reading list to check out & check off before moseying on down into autumn.

[1] See “A Deep Dive Behind the Editorial Wall“, “Publishing Without Walls” and “With or Without Advertising

TUI airspace restrictions

It is not clear why the travel firm is making the payment because airspace restrictions count as an “extraordinary circumstance” that excuse compensation.