Some people refer to “contextual advertising” as if that were a special or specific kind of advertising. Yet over the past several weeks [1], I wrote a series of articles which now lead me to the conclusion that all advertising is contextual.

I started writing this series without any particular overarching topic — indeed, what motivated me were several interconnected topics. I am not done with the series yet. Next week I intend to turn towards market forces in the publishing industry.

If you would like to follow this new line of thinking, now seems like a good time to begin with the three installments mentioned. If you want to get more background of the entire “Social Business” project, the “wiki” link provides a quick list of the entire table of contents (to date).

Wishing you a happy & easy summer — whether with or without lazy days, and a funny summer reading list to check out & check off before moseying on down into autumn.

[1] See “A Deep Dive Behind the Editorial Wall“, “Publishing Without Walls” and “With or Without Advertising“