Sympathy is when you feel compassion, sorrow, or pity for what the other person is going through; Empathy is about putting yourself in their shoes

Keywords: digital marketing

Whether you sell industrial components to obscure parts of machines or homemade broths, there’s room in your content for empathy. For example, are you creating a blog post on how to work from home? Think about the parent who’s never had to juggle homeschooling their kids while holding conference calls. Are you writing about cyber threats and the need to protect firmware? Think about how the risk of a cyberattack is the last thing a dispersed IT team wants to deal with right now.

https://termdigitalmarketing.business.blog/2020/04/08/why-and-how-to-bring-empathy-into-your-content (adapted from /attributed to https://moz.com/blog/how-to-bring-empathy-into-your-content )

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