If you’re selling a product/service continue to advertise to customers on Google Ads. When you have a sale and want to advertise awareness, use Facebook to expose it to as many interested parties as possible.
https://blog.brandrep.com/google-ads-vs-facebook-ads-which-should-you-use-for-your-business
If / When you understand the different intents of the users that use different platforms you’ll be advertising to, it’s best to create different strategy plans for each target audience
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