When creating content for my job, I consider how it can mutually benefit our audience as well as our brand

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I try to curate this content for specific types of audiences with specific demographics and psychographics. If I can identify the traits, interests, and buying habits of my audience, I am able to create content that is specifically targeted towards this audience, thus benefitting them as well as acquiring sales and valued consumers for our brands.

https://katiemonesblog.wordpress.com/2022/10/28/what-content-means-to-mecontent-strategy
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