Some people refer to “contextual advertising” as if that were a special or specific kind of advertising. Yet over the past several weeks , I wrote a series of articles which now lead me to the conclusion that all advertising is contextual.
I started writing this series without any particular overarching topic — indeed, what motivated me were several interconnected topics. I am not done with the series yet. Next week I intend to turn towards market forces in the publishing industry.
If you would like to follow this new line of thinking, now seems like a good time to begin with the three installments mentioned. If you want to get more background of the entire “Social Business” project, the “wiki” link provides a quick list of the entire table of contents (to date).
Wishing you a happy & easy summer — whether with or without lazy days, and a funny summer reading list to check out & check off before moseying on down into autumn.
Keywords: digital marketing
Whether you sell industrial components to obscure parts of machines or homemade broths, there’s room in your content for empathy. For example, are you creating a blog post on how to work from home? Think about the parent who’s never had to juggle homeschooling their kids while holding conference calls. Are you writing about cyber threats and the need to protect firmware? Think about how the risk of a cyberattack is the last thing a dispersed IT team wants to deal with right now.https://termdigitalmarketing.business.blog/2020/04/08/why-and-how-to-bring-empathy-into-your-content (adapted from /attributed to https://moz.com/blog/how-to-bring-empathy-into-your-content )