Sympathy is when you feel compassion, sorrow, or pity for what the other person is going through; Empathy is about putting yourself in their shoes

Keywords: digital marketing

Whether you sell industrial components to obscure parts of machines or homemade broths, there’s room in your content for empathy. For example, are you creating a blog post on how to work from home? Think about the parent who’s never had to juggle homeschooling their kids while holding conference calls. Are you writing about cyber threats and the need to protect firmware? Think about how the risk of a cyberattack is the last thing a dispersed IT team wants to deal with right now.

https://termdigitalmarketing.business.blog/2020/04/08/why-and-how-to-bring-empathy-into-your-content (adapted from /attributed to https://moz.com/blog/how-to-bring-empathy-into-your-content )

When we choose our reaction to whatever life throws at us, we become able to shape our quality of life

Life doesn’t have to suck. Our circumstances don’t have to define us. When we are agents that can choose and act for ourselves, we are able to appreciate the growing opportunities that are presented to us. And when those times come, we can remember that It’s Ok To Laugh.

https://haileymckeeportfolio.wordpress.com/2020/03/06/its-ok-to-laugh-outline

If / When you understand the different intents of the users that use different platforms you’ll be advertising to, it’s best to create different strategy plans for each target audience

If you’re selling a product/service continue to advertise to customers on Google Ads. When you have a sale and want to advertise awareness, use Facebook to expose it to as many interested parties as possible.

https://blog.brandrep.com/google-ads-vs-facebook-ads-which-should-you-use-for-your-business

5 Alternatives to Facebook, Google, and Amazon Ads

TargetSocialMedia

According to a recent survey from Lawless Research and Factual, marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind.
Regardless of business size, online advertising strategies are similar. In fact, 46% of marketers working for agencies and brands with an ad budget of $50 million or higher report say they spend up to 60% of it on ad programs from the three tech giants.
These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

The chart below compares how companies with differently sized ad budgets spend their money on platforms owned by Google, Facebook, and Amazon:

Source: Lawless Research and Factual
But although Google, Facebook, and Amazon have been heavily adopted, marketers are still worried that these platforms will grow even more powerful and dictate their…

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