When creating content for my job, I consider how it can mutually benefit our audience as well as our brand

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I try to curate this content for specific types of audiences with specific demographics and psychographics. If I can identify the traits, interests, and buying habits of my audience, I am able to create content that is specifically targeted towards this audience, thus benefitting them as well as acquiring sales and valued consumers for our brands.


If / When you understand the different intents of the users that use different platforms you’ll be advertising to, it’s best to create different strategy plans for each target audience

If you’re selling a product/service continue to advertise to customers on Google Ads. When you have a sale and want to advertise awareness, use Facebook to expose it to as many interested parties as possible.